How to Build the Perfect Sales Playbook

Without Relying on Marketing Ever Again | taught by Ken Krogue

Course description

Ken Krogue, founder of InsideSales.com, shares best practices for creating sales plays. Sales leaders and serious front-line sales managers learn the CLOSERS Model™ to design and test the perfect playbook for your sales situation. This is the primary model that Ken teaches in his live three day BaseCamp training that costs $4,500 per participant.

In this webinar you will learn:

  • Three foundational sales campaigns upon which every other campaign is built
  • Two sales qualification strategies that 73% of inside sales departments use
  • List and lead tactics that helped close InsideSales.com’s first big customers and helped them attain a 13x increase in results
  • Insights from three different InsideSales.com research studies that changed the landscape of the entire sales industry
  • Three marketing strategies make sales teams self sufficient to hit sales quotas and close deals on their own
  • Five critical skill sets that every sales rep needs to succeed
  • Find the one lever that you always move first and seven other levers to help get a 3.4x increase in results without an increase in marketing spend
  • How to plan your reporting strategies with the seven levels of reporting to drive the key performance Indicators that matter
  • How to wrap it all up with systemization and automation strategies that you can apply immediately
Ken Krogue
Ken Krogue
Founder and President, InsideSales.com

Reviews (2)

Good Refresher & Helpful Awareness

by Dennis Suto
20 years I have been in sales and never seen it so articulated before. Nice

What a Great Master Class

by Gerod Belnap
Wow this was really great. I barely get any leads that I can afford so I buy some but I network and try to get referrals instead of buying more. This is because I get out bid on leads. One outfit in particular buys up all of the leads at about twice the price to buy out the market. When I got to the MIT research I called my lead provider and changed the live leads to JUST the way it is suggested here and I will now out bid the group that is buying the market in just that bracket of 7 items. :-) It won't cost me a dollar more just focus what I am already spending. I have the 7 things on the whiteboard next to me while I am calling. To be continued.

Good Refresher & Helpful Awareness

by Dennis Suto
20 years I have been in sales and never seen it so articulated before. Nice

What a Great Master Class

by Gerod Belnap
Wow this was really great. I barely get any leads that I can afford so I buy some but I network and try to get referrals instead of buying more. This is because I get out bid on leads. One outfit in particular buys up all of the leads at about twice the price to buy out the market. When I got to the MIT research I called my lead provider and changed the live leads to JUST the way it is suggested here and I will now out bid the group that is buying the market in just that bracket of 7 items. :-) It won't cost me a dollar more just focus what I am already spending. I have the 7 things on the whiteboard next to me while I am calling. To be continued.